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TV ad spend in UK grows 5.6%
TV advertising spend in the UK grew 5.6% year-on-year in the first quarter of 2013, beating expectations as Britain’s “advertising bounce-back” continued. According to a report by the Advertising...
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UK advertising market grows faster than expected
UK advertising expenditure grew at its fastest rate for three years in the first half of 2014, according to figures released by advertising trade body the Advertising Association/WARC. Growth was...
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VR and AR to ‘revolutionise e-commerce’
Virtual reality and augmented reality are set to “revolutionise the e-commerce industry” and reach a predicted value of US$150 billion (€142 billion) by 2020, according to Warc. The marketing and ad...
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WARC: TV ad expenditure in the UK to fall 1.9% this year
Total TV ad expenditure in the UK is forecast to fall 1.9% this year, according Advertising Association/WARC Expenditure Report data. The marketing intelligence service made a 1.4 percentage point...
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